From Selling to Teaching: My First Crawl Space Sales Training Class
Introduction
A New Chapter
SHARING 11 YEARS OF CRAWL SPACE SALES EXPERIENCE
This morning started at 6 AM on the jiu-jitsu mats. Getting choked, choking other people - just another Wednesday.
But today's different.
After training, I'm heading to teach my first official crawl space sales class.
You might be wondering what jiu-jitsu has to do with selling crawl space work.
Here's the thing - both require technique.
You can't just wing it and hope for the best.
You need a process, a system that works.
And after 11 years of selling crawl spaces, I've developed that system.
Now it's time to share it.
The Journey to Teaching
I didn't start out planning to teach other contractors. For years, I was focused on building Crawl Logic and serving our customers across Middle Tennessee. But the more I talked with other contractors, the more I saw the same problem everywhere: they could do great work, but they struggled to sell it.
I'd meet guys who knew crawl spaces inside and out. They understood moisture control, structural issues, encapsulation systems - all the technical stuff. But when it came time to sit down with a homeowner and explain why they needed the work? They'd lose the sale. Not because they weren't good at their job, but because nobody ever taught them how to sell.
After 11 years in this business, I've learned what works. I've made every mistake you can make, and I've figured out how to avoid them. I've developed a process that consistently closes deals without being pushy or using high-pressure tactics. And I realized I could help other contractors stop leaving money on the table.
Real Results Already
My first trainee is a guy in Murfreesboro who was barely pitching crawl space work. He could do the inspections, he understood the technical side, but when it came to actually selling the solution, he'd stumble. Three weeks ago, we started working together.
Now? He's tripled his crawl space sales. He's gone from avoiding the pitch to confidently presenting multiple options and closing contracts.
Nothing about his technical knowledge changed - we just gave him the right approach to communicate that knowledge to homeowners.
That's what happens when you learn the right technique. Just like in jiu-jitsu, once you understand the fundamentals, everything else falls into place.
The Problem I'm Solving
Here's what I see all the time: contractors who do amazing work but can't sell it effectively. They'll spend an hour inspecting a crawl space, identify real problems that need fixing, and then either undersell the solution or lose the job to someone with better sales skills but worse work quality.
It's frustrating because these are good people who care about doing quality work. They're not trying to rip anyone off - they just don't know how to present their services in a way that helps homeowners understand the value. So they either don't pitch crawl space work at all, or they pitch it wrong and watch customers choose someone else.
The crawl space industry doesn't have formal sales training. Most guys learn by trial and error, if they learn at all. That's leaving money on the table for contractors and leaving homeowners working with whoever happens to be the smoothest talker, not necessarily the best craftsman.
My Training Approach
What I've built over 11 years isn't just a collection of sales tips. It's a complete curriculum - a step-by-step process for selling crawl space work the right way. We cover everything from the initial inspection to presenting options to closing the deal.
The key is technique over guessing. Most contractors are winging it, hoping something sticks. My approach gives you a proven framework that works consistently. You learn how to educate homeowners, show them clear evidence of problems, and present solutions in a way that makes sense to them.
It's the same principle as jiu-jitsu. When you first start, you're just reacting and hoping. But once someone shows you proper technique, suddenly everything becomes clearer. You know what to do and when to do it. That's what this training provides for crawl space sales.
How It Works
The business model is simple and benefits everyone involved. If you're a contractor in Middle Tennessee, I'll train your sales team. In return, you hire me to do the crawl space work. Your guys get better at selling, I make sure the jobs are done right, and your customers get quality service from start to finish.
This setup gives me real motivation to make your team successful. The more they sell, the more work I get. So I'm invested in making sure this training actually works. It's not just theory - it's a practical system that puts money in everyone's pocket.
For contractors outside Middle Tennessee and Chattanooga, we can work out a different arrangement. Come to Nashville for a week, and I'll walk you through my entire process. We'll look at how you're currently doing things, identify what's working and what's not, and dial in your approach with proven techniques.
Who This Is For
This training is for crawl space contractors who are tired of losing deals they should be winning. If your team does great work but struggles to close sales, we should talk. If you're in Middle Tennessee, the path is straightforward - let's discuss how I can train your people and handle your crawl space projects.
If you're outside our service area but willing to invest in learning a proven sales system, reach out. A week of focused training could change how your business operates. My first trainee tripled his sales in three weeks. Imagine what that kind of improvement could mean for your bottom line.
The Bigger Picture
Teaching other contractors isn't just about growing my business. It's about raising the standards across the crawl space industry. When more contractors know how to sell quality work effectively, homeowners get better service. They're making decisions based on real value, not just whoever gave the smoothest pitch.
I've spent 11 years learning this craft. The technical side, the business side, and yes, the sales side. Sharing that knowledge helps build a better industry for everyone. Better-trained salespeople mean better outcomes for customers, which lifts all of us up.
Ready to Improve Your Sales?
If you're a contractor struggling to close crawl space deals, or if you've got a sales team that needs better training, let's talk. For Middle Tennessee contractors, we can set up a training program that benefits both our businesses.
Outside our area? We can arrange for you to come to Nashville for focused, hands-on training. After 11 years and countless successful sales, I've got a system that works.
Now I'm sharing it with contractors who are ready to take their sales to the next level.
Reach out and let's discuss how we can work together.
